Thursday, December 10, 2009

Enjoy Real Food and Higher Performance with The Athlete's Plate


Boulder, CO, USA - December 10, 2009 - Fuel-starved endurance athletes are notorious convenience eaters, scarfing pre-packaged products and expensive prepared foods that offer a quick fix for their ravenous appetites. But these food products and supplements leave athletes under-nourished, delaying recovery and preventing their highest performance.

For endurance athletes, there is no substitute for real food. The Athlete's Plate: Real Food for High Performance debunks the myth that busy athletes lack the time to fuel with real food. Professional chef and endurance athlete Adam Kelinson guides athletes from grocery store to kitchen, offering time-saving shopping and cooking strategies that make preparing delicious, nutritious meals a pleasure.

Kelinson demonstrates how buying local, seasonal foods will save time and money. He explains how organic whole foods provide more nutrients than conventionally grown food and how a minimalist approach to cooking is more convenient and nutritious than laborious gourmet recipes.

The Athlete's Plate provides 85 delicious, quick-prep recipes to fuel the active lifestyle. Kelinson's worry-free dishes include smoothies and juices; power snacks; appetizing soups, salads and dressings; carb-filled pastas, polenta, and noodle bowls; lean protein dishes featuring seafoods, poultry, pork, and savory vegetarian preparations; and satisfying desserts.

The Athlete's Plate reflects Kelinson's years of experience as a professional chef, endurance athlete, and student of the relationship between nutrition and the environment. The book offers a no-nonsense way to balanced nutrition, incorporating all the nutrients athletes need to fuel and recover for training and racing. Athletes will learn how to make nutrition an enjoyable part of their lifetyle instead of a limiter on their performance.

The Athlete's Plate: Real Food for High Performance by Adam Kelinson
Paperback with 2-color interior and two color photosections.
7 1/2" x 10", 300 pp., $24.95, 978-1-934030-46-2

Adam Kelinson is a professional chef and the founder of Organic Performance, a nutrition consulting company based in New York. Kelinson is an Ironman triathlete and has written on diet and nutrition for TrailRunner, Inside Triathlon, xtri.com, and dietwatch.com. He has cooked for elite athletes, corporate executives, and celebrities like Prince, Hillary Swank, and Mariska Hargitay. For more information, please visit organicperformance.com.

VeloPress is an endurance sports and fitness publisher with training and history books on cycling, triathlon, running, and diet and nutrition. For more information, please visit velopress.com.

For review copies, sample recipes, shopping tips, excerpts, and author interviews, please contact:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

For questions on retailing and ordering, please contact:
Jen Soulé, Sales Manager, (800) 811-4210 x169, wholesale@competitorgroup.com

Tuesday, December 1, 2009

Racing Weight Is the First Weight-Loss Book for Endurance Athletes


Boulder, CO, USA - December 1, 2009 - VeloPress has published the first weight-loss book for endurance athletes. Racing Weight: How to Get Lean for Peak Performance by certified sports nutritionist Matt Fitzgerald offers the first comprehensive and science-based approach to weight management for runners, cyclists, triathletes, swimmers, rowers, and cross-country skiers.

A 2009 study found that three out of four endurance athletes are concerned about their weight and half are dissatisfied with how much they weigh. Yet these same athletes ranked weight loss dead last when asked about their motivations for participating in endurance sports. Endurance athletes pursue weight loss as a means to better workouts and faster racing. Fitzgerald's own efforts to reach his racing weight for distance running led him to discover that there were no comprehensive weight-management resources designed for endurance athletes.

Using Racing Weight, endurance athletes can find and attain their fastest body weight and composition. The Racing Weight program offers 5 strategies based on the latest advances in the science of weight management. After finding their ideal off-season and racing weights, athletes will learn how to improve their diet quality; balance their intake of carbohydrate, protein, and fat; time meals and snacks; manage appetite; and train for lean body composition.

Racing Weight is grounded in the science of healthy nutrition and exercise physiology. Packed with findings from recent studies on weight loss and endurance sports performance, Racing Weight explodes myths about fat and weight gain, protein and muscle building, macronutrient ratios, calorie counting, glycemic index, and weight gain during the holidays and off-season. Athletes will learn the truth about sports drinks, supplements, and recovery nutrition. The book includes daily food logs from 14 elite pro athletes and 21 healthy recipes from nutritionist Pip Taylor.

Racing Weight will help endurance athletes reach new levels of performance-and become satisfied with their body weight.

Racing Weight: How to Get Lean for Peak Performance by Matt Fitzgerald
Paperback, 6" x 9", 296 pp., $18.95 | 978-1-934030-51-6


Matt Fitzgerald is the author of numerous books on running, triathlon, nutrition, and weight loss. He has been a contributor to Men's Fitness, Men's Health, Outside, Runner's World, Bicycling, Running Times, Women's Running, and other sports and fitness publications. Fitzgerald is a featured coach on Training Peaks and Active.com. He is a certified sports nutritionist (CISSN) licensed by the International Society of Sports Nutrition. He lives and trains in San Diego, California. For more information, please visit racingweight.com.

VeloPress is an endurance sports and fitness publisher with books on cycling, triathlon, running, swimming, nutrition and diet, yoga, and the histories and personalities of our sports. VeloPress authors are highly qualified, trusted experts. Our training books help both serious athletes and beginners to build skills and fitness, and our human-interest books inspire greater appreciation of our sports. VeloPress is the book publishing division of Competitor Group, Inc., publisher of VeloNews, Triathlete, Inside Triathlon, and Competitor magazines and producer of the Rock 'N' Roll marathon and half-marathon series and the Muddy Buddy adventure series. For more information, please visit velopress.com.

Media review copies, author interviews, sidebar content, and recipes:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Retail ordering information:
Jen Soulé, Sales Manager, (800) 811-4210 x169, wholesale@competitorgroup.com