Matt Fitzgerald's New Book Teaches the Run-by-Feel Techniques of Elite Runners

Boulder, CO, USA - June 15, 2010 - Most serious runners don't realize their potential because they are unable to run by feel. For many, years of traditional training have taught them to rely on formulas and gadgets instead of how to listen to their bodies. They simply stop getting faster and don't understand why. The best elite runners have learned that the key to faster running is to hear what their bodies are telling them.

In his new book RUN: The Mind-Body Method of Running by Feel, best-selling author Matt Fitzgerald explores the run-by-feel practices of elite runners and draws on new research to explain why their techniques can be effective for all runners. RUN will teach runners how to listen to their bodies so they can train in the most personalized and adaptable way and begin to realize their full potential. The book is now available in bookstores, running shops, and online. The table of contents, foreword by Dathan Ritzenhein, and first chapter are available for download at VeloPress.com (.pdf).

Fitzgerald's mind-body method is a thought-provoking approach to training and will revolutionize how runners think about their workouts, their limits, and their potential. RUN explains how to interpret emotional and physical messages like confidence, enjoyment, fatigue, suffering, and aches and pains. RUN guides readers toward the optimal balance of intensity and enjoyment, volume and recovery, repetition and variation. As the miles add up, runners will become increasingly confident that they are doing the right workouts on the right days, from one season to the next.

RUN marks the start of a better way to train. The culmination of science and personal experience, the mind-body method of running by feel will lead runners to faster, more enjoyable training and racing.

RUN: The Mind-Body Method of Running by Feel by Matt Fitzgerald
Paperback, 6" x 9", 276 pp. | $18.95, 978-1-934030-57-8

Matt Fitzgerald is a prolific health and fitness journalist and author of many books on fitness, nutrition, and weight loss, including Brain Training for Runners, Racing Weight, and The Runner's Diary.

VeloPress is an endurance sports and fitness publisher with books on cycling, triathlon, running, swimming, nutrition and diet, yoga, and the histories and personalities of our sports. VeloPress is the book publishing division of Competitor Group, Inc., publisher of VeloNews, Triathlete, Inside Triathlon, and Competitor magazines and producer of the Rock 'N' Roll marathon and half-marathon series, TriRock triathlons, and the Muddy Buddy adventure race series.

To request a media copy, excerpt, or interview, please contact:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Distributors and specialty retailers please order through:
Jen Soulé, Sales Manager, (800) 811-4210 x169, wholesale@competitorgroup.com

In His New Book Boy Racer, Mark Cavendish Sprints to Superstardom

Boulder, CO, USA - June 14, 2010 - Cycling super-sprinter Mark Cavendish explains his phenomenal rise to stardom in his new book, Boy Racer: My Journey to Tour de France Record-Breaker. Cav describes with riveting detail the sprint victories that propelled him into the highest ranks of the cycling elite. His first-person play-by-plays put readers wheel to wheel with the world's fastest cyclists. Boy Racer is now available in bookstores, bike shops, and online, just in time for him to take the starting line of the 2010 Tour de France.

Boy Racer is a page-turning journey of pure exhilaration-candid, opinionated, and scrupulously honest-chronicling Cavendish's rapid rise from local hero to National Champion to Tour de France stage winner. Along the way, Cavendish takes us behind the scenes of the Tour de France to unmask the intrigue, the mayhem, the hysteria, and the adrenaline-fueled, all-out chaos of professional cycling.

Written off as "fat" and "useless" in his youth, Cavendish has since sprinted to the front of the peloton to become cycling's brightest star-and its most outspoken. Cavendish tells how defying the naysayers fueled his early career on the road and the track and led him to ten Tour de France stage wins and overall victory at Milan-San Remo.

Vivid, unflinching, and brilliantly conveyed, Boy Racer sweeps readers into the swirl of the racer's world and delivers them to the finish line with an insider's view from the freshest eyes and most agile mind in bike racing.

Boy Racer: My Journey to Tour de France Record-Breaker by Mark Cavendish

Paperback with color photo sections | 6" x 9", 252 pp., $21.95, 978-1-934030-64-6

Born and raised on the Isle of Man, Mark Cavendish became a world track champion as a teenager in 2005 and a Commonwealth Games gold medalist a year later. In 2008 he regained his world title on the track with British teammate Bradley Wiggins. After switching his focus to the more glamorous world of road cycling, Cavendish set a new record of four stage wins in the 2008 Tour de France. He won six stages of the 2009 Tour de France and the prestigious Milan-San Remo one-day classic. Widely regarded as the most exciting and charismatic young rider to join the sport in years, Cavendish rides for the American cycling team HTC-Columbia and will be the most closely watched sprinter in the pro peloton in 2010.

VeloPress is an endurance sports and fitness publisher with books on cycling, triathlon, running, swimming, nutrition and diet, yoga, and the histories and personalities of our sports.

Media review copies, excerpts, author interviews and events:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138, dtrendler@competitorgroup.com

Distributors and specialty retailers please order through:
Jen Soulé, Sales Manager, (800) 811-4210 x2169, wholesale@competitorgroup.com

Photo credit: Ben Pryhoda / Mark Cavendish holds an advance copy of his new book in front of the HTC-Columbia team bus at the Tour of California.